[totallynotcool]

> would hopefully not be true anymore due to negative PR, companies would take action out of pure self-interest, and it would stop this situation from happening to future people.

Company X spends Y months advertising baby items to you, then at month Z- due to no fault of your own- a still birth occurs. Company X continues to advertise baby items for A time frame until the algo realizes you are not interested. Unless there's a market for people advertising for services/products for still births- they need better adwords- then there's no loss to the company being paid for the advertisement.

Although extremely sad and very common- not so much so in a 1st world country- company x has no reason to stop. It's the advertisers who are "at fault" and even then, who are they to care about someone else's feelings? Maybe people using these 'free' services need to utilize better coping skills.