[pk]

There are a few good brief articles up on Guy Kawasaki's VC firm's site (Garage Technology Ventures). The most memorable points from the articles were:

1. The purpose of a business plan / pitch is to sell your company to an investor, not just describe it. (This is a pretty self-evident point, but it's helpful to hear from my perspective as a hacker who's usually very interested in how things work, and sometimes needs to take a step back to think about those kinds of issues.)

2. Don't try to fool an investor - they see hundreds of business plans a year, and already know all the tricks out there. Just be honest and rely on the merits of your product / team / strategy. If you have a good idea and a plausible way for it to be successful, you've already got all you need. (Another simple idea, but it's nice to hear from an investor that honesty is appreciated, and that a hacker with good communication skills has a chance against a smooth-talking MBA.)

http://www.garage.com/resources/index.shtml