| What you've already done has provided you with enough income to make almost any option work. The question really, is what do you really want out of your life? You could make some key hires, and manage them and the company to become even more profitable. Is that what you want? You could outsource some key marketing initiatives (buying adwords, competitive analysis, targeted marketing, etc.) and drum up extra business that way. Is that what you want? You could dive into the products and make them even better, or even more useful to your existing customers (via upgrades or whatever). Is that what you want? You also could angle for a sale to a larger company, take the money and live whim by whim. Is that what you want? All of these options will "work", but you live with the consequences of each. Having employees isn't a cakewalk. Increasing your interactions with your customers may not be as pleasant as it initially sounds. Dealing with a new aspect of the business (marketing) may be more frustrating than you'd expect. It's really up to you. What do you want most? If I were in your shoes, I'd outsource some marketing initiatives. You have good odds that it produces more revenue without the possibility of needing to maintain employees or modify your existing products and business model. |