[OliverJones]

USA stillbirths occur in about 1% of pregnancies. It may be unlikely for any particular woman. But it is more common than, say, people in the market for a truck.

There's no reason at all, except laziness on the part of marketers, not to handle this case. Marketers who hope for a long-term relationship with young families might be really smart to avoid alienating them by pitching snuggly carriers to women who've just suffered a miscarriage.