[fatnoah]

>This led to the emergence of new leadership who pioneered a different strategy, expanding the exchange's traded products to include futures contracts on pork bellies and frozen concentrate orange juice

...and we all know what happened to the FCOJ market in 1983.

[jpatokal]

If this didn't ring a bell: https://en.wikipedia.org/wiki/Trading_Places

[rat87]

Planet Money had an episode on this

The Eddie Murphy rule/what happens at the end of Trading Places

https://www.npr.org/templates/transcript/transcript.php?stor...

as well as on the onion King (https://www.npr.org/templates/transcript/transcript.php?stor...) which I assume is where op found out about this story.