[wiz21c]

>>> I'm sure no one in the room of marketing execs has considered personal consequences like this one.

Your first sentence was more correct (I suspect) : they thought about it and purposely forgot about it 'cos there was no money to be made there.

[ahallan]

Are people that callous?

I work for a large corporate, and I can honestly say that I think no-one would make such a decision. Perhaps I am naive.

[rocqua]

I doubt people hear this story and say 'Meh, fuck em'.

However, what about (in thought not out loud) 'False positives are hard to prevent, special cases like these are very rare. Instrumenting our platform with exceptions like these is a massive undertaking for which I don't have the political capital. Lets not take action now.'

From outside the company, those are nearly the same reaction. From inside the head of the thinker, they are very different.

[bashinator]

This is suspiciously reminiscent of the adage, "All it takes for evil to triumph, is that good people do nothing."

[TeMPOraL]

They'd just think, "all measuring has false positives", and wouldn't think about it beyond checking if there isn't too much of them.

[TheGrumpyBrit]

I can definitely imagine certain execs being single-minded enough to think "Well if a parent has suffered some tragedy, they're not going to click our ad anyway, so it's costing us nothing to advertise to them"

[FrancoisBosun]

The execs in question are most probably all male and have never thought about stillbirths.

[ss2003]

Men lose babies too.