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by filesystemdude 2748 days ago
This is a WONTFIX bug.

The ad networks don't care. They're just serving ads paid for by a bidder who very much has decided that you're the target audience. They win when the bidder keeps bidding for your attention.

The bidder, meanwhile, probably has some very good numbers delivered to them quarterly from their ad agency showing that there is a very strong correlation between how they are targeting their ads, and actual purchase intent, and low and behold, purchases! When the ad is delivered relative to your purchase is an afterthought, or perhaps, just not worth paying their adtech people to fix. (After all, adtech engineers are expensive, and whatever they're doing seems to be working, so why change?)

And, the agency who set up the campaign doesn't have any problem cashing the checks for their successful work.

I'm not saying it's not broken, I'm saying the incentive structure currently is not set up in a way that will ever change it.