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by rspeer
2745 days ago
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Can confirm. I actually went and specifically informed a couple of ad-targeting networks that I'm a woman, in the cases where they allow that, around when I was updating many other people and institutions. That helped on some fronts. So now some of the ad targeting networks have me targeted as "woman who's a successful professional and knows what she's doing in life", which, uh, is correct up until that last part. The robots are just not expecting a woman in her thirties to still be baffled and overwhelmed by fashion and looking for the basics. I get my most useful recommendations by word of mouth, and yay, that sounds very nice and authentic, but it's a slow process. So this is a different problem than the original article: we could be targeted _better_ and both we and the advertisers would be happy, for at least a moment. But. We're trusting the advertisers to use that information responsibly. What if the kind of people who make those anti-trans reply videos on YouTube start taking out deliberately divisive ads, targeted at the trans community? On balance, I think it might be better for the ad networks to not quite understand. |
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