[nroets]

I may be the only one, but I do think most companies don't use my data for evil purposes. For example, if a search engine can track me on the web, they can deduce which web page answered my query. Then they put that page near the top of the list the next time anyone runs the same query.

Furthermore: if a retailer can use my location data to predict demand, they can optimize their logistics and save fuel.

[zanmat0]

> if a retailer can use my location data to predict demand, they can optimize their logistics and save fuel.

Do you think those cost-savings will be passed down onto you?

[macintux]

I’m no fan of privacy violations, but if everyone uses a little less fuel there are huge gains for our future, regardless of whether the cost savings trickle down to me personally.

[adventured]

Cheaper prices will always matter and will never cease to be one of the primary competitive angles.

Most of retail is notoriously competitive. The savings are likely to be passed down at some point. In general retail if you can persistently charge 5% less than the competition across the board, you're the next Walmart.