[e17a]

DDG will never reach some groups without a rebrand. I once installed Firefox on my folks's PC and changed the browser to DDG. My mum opened it instead of Chrome by mistake and said something like

> WTF is this duck thing? Where's Google?

I think that wouldn't have happened if it had a more serious name.

[_jal]

Eh. People mocked Google's name when they were gaining dominance. "Sounds like baby noise, not a serious company" seemed to be the dominant take of those with that view at the time.

I think there's something to three-word names being less memorable than shorter ones, especially when there isn't a clearer hint to function built in.

[Doctor_Fegg]

That said, my two-year old loves the yellow Cyberduck icon on my desktop Mac, and asks me to make it bounce (i.e. launch it from the Dock) whenever he sees it...

[Pete_D]

Judging from the Wii and the iPad, people will get used to any brand name, no matter how ridiculous it sounds initially.

[justinmchase]

Whats hard about saying "Its a search engine like google, only it doesn't track you. Try it."?