[dsplittgerber]

Sorry to be nit-picky, but that sounds conspiracy theory-ish. The link you provided does not back-up your claim of the NSA having hacked the Starwood database. The linked article makes it sound like as a by-product of massively vacuuming up internet traffic, GCHQ has been able to track hotel booking confirmations sent to gov.whatever addresses. Which is noteworthy but (legally and morally) not as sinister as active measures.