[cool-RR]

The author writes about the founder in an idealist way, i.e. searching for the most effective and honest way to manage a shutdown.

I'm interested in the moral dilemma, especially regarding employees.

Aaron writes: "The biggest emotional investment that founders make – especially early on – is convincing great people to take a leap of faith and accept an offer to work their butts off on a long shot. This dynamic is why transparency around the decision to shutdown and the timeline of it is so important."

Imagine you're a founder and your company is on its last legs. You can make a last-ditch effort to pivot and save the company, but that means that if you fail, which is likely, your employees will get shafted. Can you really communicate this transparently to your employees, and risk having them start searching for a way out, dooming your chances to succeed in turning around the company?