[dcurtis]

In the beginning, what was revolutionary about Google was the experience, not the search results. A lot of that has to do with visual design. But mostly, in Google's case, I think it has to do with the extreme focus they have on search.

[halo]

I think it was a combination of:

* A better search algorithm than the competition

* Lack of paid-for search rankings, which were common-place previous to Google

* Tasteful, lightweight, fast design with a lack of intrusive banner ads

All 3 are largely taken for granted these days.