[pmart123]

Not quite, at least from what Netflix has publically stated about its content strategy. Each time Netflix produces content, they view that content as having very diminished value for the customer that has already watched it, but that new content has made its subscription offering more value to the next potential customer. With this line of thinking, Netflix probably doesn't want you to every "finish" its catalog. I think there are exceptions given what Netflix paid to keep Friends. But, my guess says they found that most content does not get repeat viewership, which is much different than music for instance.