[m-app]

It doesn't say what growth – perhaps it's revenue growth, but my interpretation would be network/bandwidth/user/devices growth. The unfortunate thing with these huge service providers is that the number of people they staff to operate their infrastructure grows in conjunction with their network/bandwidth growth. Their operations simply doesn't scale as compared to the web-players who manage their global network with 10-20 people. Cutting costs and automating is something that is long overdue at these companies, and will be imperative when moving to mass-scale 5G networks. I'm not so sure the gains are to be "maximized" as you say, I think actually being able to make a profit will be hard enough in the coming years.