[bluGill]

Not exactly. Makers of woodworking tools consider football a bigger competitor than other woodworking tool manufactures. If you buy a nice tool from a different brand - well there is a chance you will buy from them latter. If you get addicted to football and quit doing woodworking you won't buy from them at all.

[bryanrasmussen]

Ok but how do you compete against football? In competing against another tool maker, analyse what people like about their tools that your tools do not have, improve your tools is pretty easy. also variations of this strategy. But you cannot analyse what your tool does not have that football has and replicate it because essentially your woodworking tool has nothing that football has and football has nothing your woodworking tool has.