[ramblerouser]

Some percent of the time the answer will be yes, and the loss is the difference in price, probably a lot more than $100. It is not unreasonable given no other information to assess the loss at $100, as the report being criticized does. If counterfeit goods didnt hurt sales one way or another, why would brands care so much about stopping them?

I didnt like this economist's article. A lot of economists are also political commentators who like to bring toy economic arguments to bear on problems that really aren't captured by economic theory at all. He appears to be one of them.