A decade? Off the top of my head, in the last decade Apple has pushed high-density and color accurate displays, fast SSDs, dropped the DVD drive, adopted three revisions of the Thunderbolt standard, and set the standard for most other laptop manufacturers.
Samsung launched the first mass market laptops with SSDs. I'll absolutely agree on their monitors, DVDs were already on the way out but it was a smart move for their target market. Claiming thunderbolt as a win seems a bit will since they are known for ditching their own standards often.
I can't say I'm seeing much innovation that isn't design related specific to form factor. Their software has stagnated, iTunes and Apple music are a hot mess of garbage. Aside from removing the headphone jack to force people into higher priced headphones, I'm having a hard time finding the value and the market seems to be agreeing.