I received the same exact letter lastyear for my music related startup. Word for word. You can email them directly to get more detailed info on exactly why they rejected you. I did it and got some good feedback.
Oh, really? I didn't know asking for more feedback was an option earlier this year. (In fact for some reason I thought they specifically said they wouldn't do that--maybe I'm thinking of something else.) Was that a one off or have other people had the same result?