[askafriend]

Like someone else said, you can't talk about that decision without talking about the time and context in which it was made.

People were being introduced to wildly new concepts and it served to anchor people in familiarity.

Today, it's not as useful of an anchor for obvious reasons. Mobile phones and touch interfaces are ubiquitous.

[talltimtom]

“touch interfaces are ubiquitous.”

I feel old, but honestly this was just, what? 10years ago?! does nobody remember how everyone in the entire mobile industry proclaimed Apple would fails because touch interfaces weren’t tactile. yet today every single phone is basically a copy of the first iPhone just with better chips and random stylistic touches to differenciate?

[codeisawesome]

For a moment, I thought you were referring to the authoritarianism/hierarchy as the “anchor of familiarity” - and everything Steve Jobs did in mass-tech as the “wildly new concepts” - you would still be right in the context of the executives and engineers he led.