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by deltron3030 2756 days ago
People who outgrow the solutions they‘ve built themselves, and then look for better designs, custom plugins, hosting etc. and fall into the hands of businesses that provide those solutions. And these businesses fall themselves into the hands of other businesses further down the WP food-chain.

The “guarantee“ comes from the growth hacking minded ecosystem. People who set up their own WP businesses read up about it and usually follow the advice they find, what plugins to use, how to FB ads etc.