[wangarific]

I think the key difference is the audience. For a lot of food bloggers that share their recipes, the initial group of readers is loyal fans. They want to hear the stories and the recipe is almost secondary.

When you find a recipe through search, you want the recipe and have to wade through the story and the photos to get to it and that's frustrating. Oddly enough, it's also what may help that article rank higher in search too.