[mortenjorck]

As I understood it, the APB that launched was far, far beyond an MVP. It was the game equivalent of a deep-feature-set, enterprise-class product launch that simply hadn't been well-architected.

In APB's case, it likely would have been vastly preferable to launch with an MVP two or three years ago, the minimum viable product of APB being a game that's low on content but high on playability. Just as with non-game software, they should have concentrated on user experience first, with a small feature set, and have launched something that left the audience hungry for more, rather than deluging the player with content that isn't fun to play.

You gain a gaming audience's trust much faster promising that a fun and short game will get longer than promising that a long and un-fun game will get funner.