[ben_w]

> And how would you scale that?

If I was Facebook, ot if I was a government?

If Facebook: First idea, probably naive, is to require large minimum spending per advertiser so that all can be checked manually.

If government: I’d pass a law requiring all advertisers be checked to some standard, which is what I care about, and let Facebook invent its own solution.

I want to be clear: I don’t care if that bankrupts them, any more than I care about bankrupting surgeons who can’t afford soap.