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by whereareyou 5706 days ago
About a year ago I got a quote from Geico.com for car insurance. When I got to the purchase screen, I decided to leave and check prices from other companies. Then I went back to Geico the second time because it turned out they had the best price. To my surprise Geico offered a 15% lower rate the second time! I guess they figured they better wow me to get a conversion the second time around. Pretty great.
1 comments

I wonder if they're doing browser history sniffing? If I were an evil-finance-company-web-developer, I'd certainly consider attempting to find out which of my competitors websites you've visited recently. Or whether you'd visited any of their (or my) adwords landing pages. Or (with a fair bit more work) whether you'd done any of a selection of specific google searches.

I've been playing with it a bit lately, it works pretty reliably in most of the Firefox 3.6.* browsers, as well as iPhones running 3.1.3 and 4.1, and IE 7 and 8... (Chrome, Safari, and iPads are immune to both the css and javascript sniffing techniques I've tried, but that's not to say there aren't other tricks that work for them...)

http://bigiain.com/csshistorysniffing.html

(apologies in advance if my cheapo hosting and naive and unoptimised perl/cgi proof of concept doesn't stand up to hackernews traffic volumes...)