[TeMPOraL]

> And I know what you are thinking: You'd rather they take the bus or whatever. But think about this: Why do they chose to drive anyway, forcing you have to encourage them not to?

It doesn't work like this.

Imagine a person considering visiting the town. They have a threshold of pain/effort in their mind, say V, above which they'll just go sightseeing elsewhere. Let C be the pain/effort of visiting our town by car, and B the pain/effort of visiting by bus. If C < B < V, they'll visit by car. If you can arrange to have C > B, while still keeping B < V, they'll still visit, but via a bus.

So the goal for a town is to make it so that for most interested people, B < C && B < V.