[singingboyo]

I mean, what's the difference between this and customizing billboard ads based on where the billboard is?

IMO the issue is not google using IP-based location info. The issue (if there really is one) is people assuming/believing the internet hides their location.

[garysahota93]

hmm, that's a very interesting point. I guess that famous saying of "if you're not paying, then YOU are the product" kinda falls into play here, huh?