[heurist]

I've been selling good data in a particular industry for three years. In this industry at least, the so-called "low-hanging fruit" only seems low-hanging until you realize that the people who could benefit most from the data are the ones who are mentally lazy and least likely to adopt it. Data has the same problems as any other product and may even be harder because you need to 1) acquire the data and 2) build tools that solve reliably difficult problems using huge amounts of noisy information...