[rconti]

I suspect (but don't know) that $100 at VS buys you some confidence/entitlement that it's okay to return if you don't like it, in a VERY different way than $30 at Target, which has much more of a "returning used undergarmets, REALLY?" vibe.

[elliekelly]

I think it's more that I'm less likely to need to return a Victoria's Secret bra. Like most garments, once the tags are off they can't be returned. The problem is a bra can "fit" in the dressing room when I try it on for five minutes but I don't really know how comfortable it is until the tags are off and it's been worn for the day. Either way I can't return it but I'm far less likely to end up with an uncomfortable bra from Victoria's Secret than I am from Target. Although it definitely does sting a bit more when I end up with a $100 Vicky's bra that turns out to be super uncomfortable. That's the gamble though I suppose.