[anyzen]

This doesn't make sense to me. Ok, so I understand that it is time consuming to take the first measurement, but I would assume that the first bra would be expensive, but all the next ones would be much cheaper (if it's the same model) or getting cheaper and cheaper with each order. What am I missing?

[CydeWeys]

As the article says, they're all custom-fabricated to match the exact dimensions of a specific person. These are one-off, custom bras. There's little economy of scale possible.

[cimmanom]

It sounds like the plan is to eventually automate fabrication in order to achieve such economies of scale; that they're currently doing it manually in part because they didn't yet have enough information to properly automate.