[1123581321]

I thought you might be right, so I did some polling on this product and got feedback like:

* “Bergner’s and Macy’s already can get a good fit. They have 15 cup sizes most people don’t know about”

* “I’d pay $150 for a custom fit if my size weren’t fluctuating”

* “If I have to travel, I can already get a really good bra in Paris, NY or London that look better”

* “Seems like it could be successful if enough women who don’t know their options hear about it”

These are aggregates of the most commonly expressed opinions. It seems like price might be a valid concern of women as well as men. I am sure that with enough press, this founder can succeed, but I don’t think I’d necessarily be biased if I thought it wasn’t competitive or disruptive enough. The qualities and connections of the founding team matter more than anything when the problem is that existing solutions aren’t popular enough to meet demand.

[fipple]

LOL I hope your representative American woman isn’t one familiar with the shopping in London, Paris, and NY.

[sokoloff]

Even if they are, maybe especially if they are, that only reinforces the point that $350ea might be a catastrophically too high price.

[fipple]

It all depends on how many you want to sell. You can certainly sell n $350 bras. https://darkestfox.com/products/claire-velvet-set?variant=41...