[joshrule]

As for (3), the carbon fiber wheels are there, according to the video, to make it easier to build them yourself. The designer wants people to be able to rebuild wheels to fit current trends and/or changing riding conditions. According to the designer, standard wheels are too difficult to maintain and require specialized knowledge.

As an avid cyclist, though, I rarely do much to change out or even maintain my steel-spoked wheels. Once they are well-trued, I usually leave them alone for the season. I certainly never worry about my wheels not looking cool enough.