[DoofusOfDeath]

> I suspect pretty much any woman in North America, regardless of ability to afford it, would see that as a totally rational price point.

That rationale seems a bit simplistic to me. I suspect that for many women in North America, the choice of spending $350 on a bra, or $100 on a bra + paying some bill on time, is a no-brainer.

[doppel]

A Tesla is much more expensive than a Prius, but I think the Tesla is set at a rational price point, even if I could never afford it. Being able to afford an item does not necessarily correlate with whether you think it's priced fairly or not.

[nullorundefined]

> a no-brainer

you know how many people are poor, right?

[dsfyu404ed]

Walmart doesn't fill shelves with $10-$20 bras because there's no market for them.

[cimmanom]

I think GP's point is that if a venture capitalist was paying for 90% of the actual cost (as with Uber) in order to grab market share, the price would be much more within reach.