[chrisweekly]

I'd suggest instead: if you're going to eat meat, be picky about its provenance. Specifically, insist on grass-fed beef (as the corn-based diet of factory cattle is a major contributor to sick cows and the "need" for antibiotics). Voting with your wallet -- thus providing signal to the marketplace that how meat is sourced matters -- is more effective than opting out altogether. Not an option for everyone, but many omnivores could take this approach. Combined with options like "impossible burger" we might be on the verge of a tipping point towards a large and positive change.

[paulcole]

Opting out altogether is the most powerful form of voting with your wallet.

[chrisweekly]

Not necessarily. By opting out, there's no signal at all that it matters how the meat is sourced.

[paulcole]

How does the factory farmer know whether:

A) I buy my meat at the farmer's market.

B) I buy tempeh instead of meat.

[chrisweekly]

It's not about one factory farmer being connected so directly to your specific choices, it's more like: restauranteers and grocers increasingly notice customers insisting on local, humanely raised, grass-fed beef, and thus they reduce their factory-meat order size and quantity. Factory farmer asks why, maybe gets an answer and thinks about improving conditions, or maybe doesn't in which case it's still a net win as the market share shifts in favor of the "good guys".