[donohoe]

Actually it doesn't. The potential advertising revenue probably exceeds the revenue from subscriptions.

I've seen this before even when subscriptions for a news site was actually very good but potential advertising from page views would be better. (TimesSelect/The New York Times)

[epo]

I would imagine there are adverts as well. These readers are very valuable to advertisers. 150K well-to-do readers trumps a couple million freeloaders any day.

[allenp]

Edit: Fine, I rescind my sass.

[varjag]

Is Google a newspaper?