[andre3k1]

TechCrunch goes one step further. Often Arrington will get the PR firm handling the press release to allow them to publish their story a solid 10 minutes before anyone else. If the embargo is set for 9pm PST, TechCrunch often shoots for 8:50 and most of the time they are allowed. As a result, they break the story and get a ton of inbound traffic.

[andre3k1]

Not sure why anyone would shamelessly downvote me. I wasn't lying. This sort of thing happens every night.

Just look at Brightcove 5's launch that happened a few hours ago (9pm PST). TC posted their story at 8:50pm, everyone else followed at 9pm PST.