| "Hipmunk fills a niche" what niche? the niche for online ticket purchasers who prefer gantt-style interfaces? the niche describing the set of customers who rely on a single provider (orbitz.com) for their ticket-purchase decisioning data? "in a highly monetizeable market" i'd love see your CAC, CR/CRR, AMPU/AMPC, etc breakdown for the online air ticket space. "Things are looking good for the team at Hipmunk." when your only competitive advantage is a gantt-style interface, your outlook is not often described as "looking good". i wouldn't consider a large base of online fanboys to be a significant competitive advantage in an industry where your competitors are 10 years established and have revenues in the billions of dollars. "it's a great opportunity for Chris" in the sense that it's probably better than staying at conde? --sure. in the sense that it will likely result in a significant payout down the road? --again, that's debatable. |
And if they can't sell tickets with all the gnarly fulfillment and credit card processing done by Orbitz, great. Learn the interface paradigm doesn't add value now before you spend several million on building out the company to support it. Their core source of business risk is the hypothesis that demand is not extrinsic: that you can increase the number of tickets sold by making the process suck less. (The working hypothesis in the travel industry is that the economy offers exactly X trips per year, X is both unknowable and cannot be altered, and marketing/pricing merely distribute X among the various providers. This is what the experts think. If the experts are wrong, Hipmunk walks away with money hats. If the experts are right, they're not necessarily sunk.)
i wouldn't consider a large base of online fanboys to be a significant competitive advantag
I'd consider that virtually a license to print money in a high-value vertical with an SEO that knows what they're doing.