[mruts]

From my personal experience, what's scary is that it's crossing all socioeconomic boundaries. I had two friends that died and both had high-paying jobs (finance and software dev) and seemed outwardly successful (much like myself I guess).

There are groups of people who we don't care about, and there are groups that we do. What's scary to people is the metastasizing of the problem from one group to the other.