[djcjr]

As a rule of thumb, consider writing "I" instead of "we".

[james_s_tayler]

I'm actively making a generalization about a behavioral pattern I see playing out among an aggregate of people with regards to what they say with their actions vs. what they say with their words.

"I" doesn't make sense in that context. I could change it to "people" but I don't think I'm excluded from the behavioral pattern, so "we" it is.