[johnmorrow]

Step 5: “Enjoy the shows when they air. Keep in touch to answer any final questions along the way.”

She pretty clearly said she listened to the podcasts she sponsored

[daveFNbuck]

I guess I missed that. I read it originally as being more about enjoying the results of the airing rather than listening to the actual show.

There's still no mention of listening to a podcast before paying them money or why this would be important in creating an effective ad. I really expected this to be one of the main points.