[morisy]

It's a tough question, but I think the key is "customer development." Lock in users and use cases with contracts before launching the satellites, and map out what could be emerging threats. With the mobility space, it was already rapidly, rapidly changing, and I think their customers were more this imaginary, high-flying James Bond-style business executive.

How many people really need a phone that covers them in "middle of the Arctic Ocean to the jungles of Africa to the remote mountain peaks of the Himalayas"? The answer is: "Not a sustainable market."

[easp]

I don't know if the numbers pencilled out, but Teledesic, another company with similar ambitions, but, I think, using satellites in lower orbit, was trying to get some long term customers from countries with a lot of wide open spaces, where the cost of providing wired infrastructure, or even wireless infrastructure strung together with point to point microwave connections, was prohibitive.

Australia was one of their targets, but I think also some of the telcos in the western US, which had obligations to provide service, even in sparsely populated areas.

but yeah. big Fail