[gcburn2]

The biggest part of this undoubtedly has to be the ability to use phones outside the Nexus/Pixel lines. I've been a Project Fi customer for a few years now and love to wax poetic about it, but always have to add the caveat of "oh, but you can't use your current phone.". Which is a bigger deal when many of my friends are using iPhones and would never consider switching to Android.