[tw1010]

I mean, if you're experienced, plan ahead (mentally and economically), and have a good idea and product market fit, it doesn't have to be torture, or even that hard. It's like trying to prove a really hard theorem. For Goedel proving the incompleteness theorem was probably incredibly hard, but he did achieve it in the end (thanks to previous experience and training and because he tackled a good problem with respect to his skills), but for most mathematicians that'd be impossible or torture. I know what I'm saying sounds mean or cruel, but I mean it's the truth.

[ryanmarsh]

Business is hard when you get emotionally invested. Otherwise it’s just work. As I’ve gotten older I feel like the latter perspective has helped me handle the challenges better and make better decisions.

The more I look at my business as “just work” and not some egotistical search for meaning the better I am at it.