[gforst]

Lots of good advice. I have worked at a couple of startup some that did millions in revenue each month and some that bombed out.

I do believe if you can bring it in house do it as there is extra benefit to the business from understanding what is driving ppc.

If you can't do it in house for financial or lack of time I recommend you go with an agency that examines both the adwords side and the post click side (site analytics). Also the agency must commit to understanding you business and model.

My shameless plug is we see our role as a partner we need to understand you business and information needs to flow between us and our clients to truly grow and optimize the business. One other option that we offer some clients is to train an internal person/team on PPC. This can save you lots of time, money and headaches early on if you go in house. If you want to chat more give me a ring Greg 773-517-8449 - www.digitalbaltoro.com - [e-mail]