[the_jeremy]

I agree, but there is an extent to which these companies by law are forced to operate against the positive value of their brand [0]; see Dodge vs. Ford Motor Co. I realize it's not the same, just that there's some amount of precedent.

0: https://en.wikipedia.org/wiki/Dodge_v._Ford_Motor_Co.

[barrkel]

And there's been pushback from subsequent cases, from that very article:

The general legal position today is that the business judgment that directors may exercise is expansive. Management decisions will not be challenged where one can point to any rational link to benefiting the corporation as a whole.