I've never understood the fuzz about typography. Yes, it's important that fonts that are used a lot meet certain standards - but some people seem to make a big deal out of it.
It’s almost akin to politicians fussing about what tie to wear to a debate. People don’t care in the least, but politicians’ advisors will insist on these things over the actual positions the politician represents.
In the end, as many are saying, it’s probably about licensing fees.
Just don’t make a major faux pas. Don’t wear a paisley tie, don’t use comic sans nor lobster unless you have a good reason.
Some people spend a lot of time color coordinating their clothes, some just wear whatever. Some people try to make everything they write look beautiful while making it easier to read, some people just type the letters and don't care.
Good typography can make a massive difference to the presentation of text. To some people that makes it worth the effort
Based on the state of the web in 2018, with it's pop-ups in the middle of the page, cookie warning, laggy scrolling, and image pop-in that moves what you're reading, I find it very difficult to believe that that many people actually care much about the presentation of text.
The fact that marketers get to make their contributions to a website doesn't negate that there's a designer involved who probably cares about typography, color, space, etc.
What I mean is that the company clearly doesn't care all that much about presenting text, so it is difficult to believe that making text more presentable is one of their motivations.