| Did I just hear you call me insane? I don't seek to reduce risk all the time. Sometimes I actually enjoy taking a risk. For instance, when given the opportunity to leave this house to go shopping I take a risk that I don't need to take. After all, I could get mugged, driven over or any other one of a thousand things that could go wrong on a trip to the shopping mall. It would be much safer to mail order everything in. And that's not counting my decision to maybe do it on a bicylce, which we all know is less safe than my car (but I enjoy being out there). And I might not even wear UV protection risking skin cancer. And not wear a breathing mask to enjoy the not-so-fresh air. Life is risk. Sane people (or at least I hope they are the sane ones, if not I'll be off to the funny farm tomorrow) will balance the risks they take against the upsides and will not seek to reduce risk per se. Entrepreneurs are not unique in this respect, everybody does it, all the time. Increased risk and knowing how to balance risk is a requirement for a normal life. And that's not getting in to things like skydiving and bungee-jumping yet. |