[dempseye]

In a similar vein, Mallory's justification for attempting Mount Everest is often repeated. He died in the attempt.

We hear about heroic failures too.

[eesmith]

Indeed. The Terra Nova Expedition I mentioned is one of those failures.

Would you have the same interpretation if Musk had referenced a similar fake advertisement but recruiting people for Scott's final expedition instead of Shackleton's famed one?