[ss248]

Well, it's hard to compete in the already established markets. But you have to, one way or another, usually by providing better value. Be it lower price, faster delivery or higher quality products. Otherwise, if there is no initiative for people to use your services, are you really necessary?

[mantas]

I'd argue that competition is mandatory in market economy. Having an easy way to get a basic level of customer trust lowers the entry barrier. Which is good to prevent monopolies and ensure market is functioning properly.

One of the most important values one can provide is trust. A known bad option is many times better than the unknown nothing. An upstart would have to provide much much more value to make up for that.