[kazishariar]

How easy it is to get your name out there, based on market factors. They tend to include: Coverage, Reach, Cost, Consumer confidence and Frequency. Which is to say anything and everything in form of media that gets your name/business/trade/news/and form out there where others can communicate based on your thoughts/ideas/forms for a fully open feedback-loop. In terms of economics, it's an offering and those that would purchase/consume your offerings having an open space to communicate their wants/needs/complaints.